OWIES HAIRCARE
A softer ritual for everyday hair.
Meet our first haircare ritual, centered around oat and created for simple, considered everyday care.
NEW ARRIVAL
Oweis Oat Hair Oil
Our first hair oil, with oat at the center of the ritual.
ALSO SHOP ON
Marketplace links coming soon.
THE BRAND IDEA
Haircare can be simple. And still feel considered.
Owies approaches everyday haircare with a quieter point of view—warm, considered and easy to understand. Our first ritual begins with oat, brought into a modern hair-oil format designed for everyday care.
HERO INGREDIENT
Why oat?
Oat is a humble grain—soft, soothing and quietly nourishing. We chose it as the starting point for Owies because it reflects how we think haircare should feel: gentle, uncomplicated and easy to make part of your day.
SUPPORTED BY
- Argan Oil
- Almond Oil
- Panthenol
- Coconut Oil
THE RITUAL
NOURISH
Designed as an easy finishing step in an everyday hair routine.
OAT-FOCUSED
Oat oil sits at the center of Owies' first formula story.
CONSIDERED BLEND
Includes oat oil alongside argan, almond and coconut oils.
EVERYDAY RITUAL
30 ml format created for an easy addition to your routine.
A QUIETER APPROACH
Warmth, light and a little slowness — the feeling we want every Owies ritual to begin with.
HOW TO USE
A simple ritual.
Three quiet steps. Adjust the amount according to hair length and preference.
Dispense a small amount.
Warm gently between palms.
Apply through the lengths and ends of the hair.
Stay close to Owies.
Product updates, rituals and occasional notes from Owies.